Brice Partouche
Born in April 77 in Grenoble (France), Brice PARTOUCHE observed his father (founder of the jeans brand Bonaventure®) and developed a passion for DENIM.
Established musician, he was guitarist and drummer in a number of bands including Elevate Newton's Theory & Rodeo Massacre.
Brice was inspired by his childhood idols to create his own brand in 2002 : APRIL77®
In harmony with this scene, the first collections emanated a punk rock universe: Jeans with a plethora of zippers, skinny & slim cuts, motorcycles studded jackets... In line with Brice's strong convictions APRIL77© is a cruelty-free label.
Brice's rock and musical influences are still present while his creations are born to evolve, heavily researching new ideas yet wishing to remain anchored in street life and fashion.
After supporting many rock bands such as The Rolling Stones, The Kills, Franz Ferdinand (and a lot more!), APRIL77® launched its own music label in 2008 : APRIL77RECORDS.
Dance Tonight, Revolution Tomorrow!
Project
Spela Kasal
Brice Partouche
Introduction
Parisian artists, Slovenian born photographer Spela Kasal and music and fashion protagonist Brice Partouche met at Brice’s April 77 headquarters on rue Charlotte, in Paris’ 3rd arrondissement for a photographic project. Spela captures Brice’s playfulness and exuberance inside the studio amongst his collection of music memorabilia.
