Jeff Yiu is a young photographer hailing from Sydney who has recently relocated to London for some new life experiences and challenges. Born in Hong Kong, he grew up in Sydney where a love of skateboarding and live music led to other creative ventures. Jeff's photographic career began with portraits of his friends' bands. Over time and with experimentation he was offered a collaboration with the fashion label Chronicles of Never beginning his foray into fashion photography.

A portfolio that includes local and International bands such as Teenagersintokyo, Lions at Your Door, These New Puritans and These Are Powers subsequently led him to advertising assignments for fashion labels such as Chronicles of Never, Song for the Mute, Nicholas Christensen and Dannika Zen.