Lonely Hearts
Two lonely hearts who met in 1999, Helene Morris and Steve Ferguson are the creative couple behind the label Lonely Hearts.
Established in 2003, the New Zealand-based brand combines the pair's backgrounds in fashion and graphic design: Steve, an ex-professional snowboarder, brings a street and punk influence which manifests in a body conscious, DIY aesthetic; whereas Helene's more delicate sensibilities draw from a long family history of dressmaking, textiles and an obsession with vintage lingerie.
This meeting of minds and hearts has gone on to inspire the attention and praise of publications including Russh, Harpers Bazaar, i-D and Womens Wear Daily. The brand has quickly become one of New Zealand's best loved fashion labels, known for melding art, design and fashion into one seamless, fascinating experience.
The pair added a lingerie line, Lonely by Lonely Hearts, in 2009, as a direct response to their long-time fascination with vintage corsetry and underwear. The capsule collections are a series of under-delights that run the gamut from whimsical confections of chiffon and lace to straight-up sexy pieces of mesh and velvet.