SO SEXY IN D&G
It's a presonal project, a reflexion on fashion and the role of the "creator", I played with the idea that the designer is the brand, and the brand is the product being sold, and worn. the designer is a human product, too, as famous for what he means as for what he does.

I designed 10 characters, for  the installation "Les 10 visages de Mister X" by Novoceram,  ten different personalities of this misterious testimonial, Mister X.
The solicitous bachelor-father, The creative globe-trotter, The nature-loving surfer, The bungling thief, The bohemian rocker, The serial seducer, The collector magnate, The dandy fashion-victim, The cyber dependent hermit, The explosive cook.
Every identity express the distinctive nature of a ceramic tile collection.

Between Novoceram and me is  an ongoing collaboration that has endured for 4 years.
Novoceram comes to Paris as part of Designer's Days, from 9 to 14 june, to celebrates the first decade of the event through a circuit entitled "10 years", with great international firms like Kartell, Boffi, Baccarat and more.

Novoceram presents the installation "Les 10 visages de Mister X" and asked me to design the 10 different visages of the mysterious Mister X and to come to discover his caleidoscopic personalities.

    "For these six days, Mister X (who wishes to remain anonymous) has given Novoceram the keys to his Paris pied-à-terre where he keeps the secret of his ten identities.. 
Obsessed by detail, he composes every characteristic of his personalities in his image with almost maniacal care and attention, from style of clothing to tone of voice and even the elegant and mutable interior design of his home whenever he changes identity."
www.novoceram.fr